Saturday, March 03, 2007
Toy cars geared to girls
Toy cars geared to girls
By Abigail Goldman
Los Angeles Times
Published: Friday, March 2, 2007
They're small, fast and made for racing. But they are also pink or purple and sparkly, and come with a tiny doll.
Girls are getting their own line of $3 toy race cars this year from the maker of Matchbox - half a century after that brand, now owned by Mattel Inc., introduced its classic die-cast toy for boys.
Long after the women's movement prompted equality in playthings, with sewing sets for boys and tool kits for girls, no major toy company had endeavored to create an entire line of miniature die-cast racers just for girls.
``Sometimes you just see things that you look at, scratch your head and say, `Why didn't anybody think of this before?' " said Jim Silver, editor and co-publisher of Toy Wishes magazine. ``It's so obvious, but nobody has really done it.'' Full Story
By Abigail Goldman
Los Angeles Times
Published: Friday, March 2, 2007
They're small, fast and made for racing. But they are also pink or purple and sparkly, and come with a tiny doll.
Girls are getting their own line of $3 toy race cars this year from the maker of Matchbox - half a century after that brand, now owned by Mattel Inc., introduced its classic die-cast toy for boys.
Long after the women's movement prompted equality in playthings, with sewing sets for boys and tool kits for girls, no major toy company had endeavored to create an entire line of miniature die-cast racers just for girls.
``Sometimes you just see things that you look at, scratch your head and say, `Why didn't anybody think of this before?' " said Jim Silver, editor and co-publisher of Toy Wishes magazine. ``It's so obvious, but nobody has really done it.'' Full Story
# posted by RW : 6:45 PM
